What is SMS Marketing?

SMS marketing has become an increasingly popular marketing tool. It's a fast, convenient way to communicate with your customer in real-time. But what are its benefits and best practices?

Many ecommerce brands will say the biggest challenge they’ve been facing in the past couple of years is reducing cart abandonment.

Baymard Institute found that the average cart abandonment rate is a staggering 69.57%. In other words: nearly three-quarters of ecommerce customers are going through the buyer’s journey and leaving before they finalize their purchases.

An effective cart recovery campaign helps brands reduce abandonment rates by reminding customers that they still have items in their shopping cart. One of the ways you can do this is by sending an abandoned cart SMS to your prospective customers—which is one of the more likely ways you can get subscribers to open and act on your offer while adding a personal touch from your brand.

In this article (click to jump to a particular section):

What is SMS marketing?

SMS marketing is the practice of sending promotional or transactional messages to engage with customers and increase sales — using text messages (SMS).

SMS can be used to engage customers, alert them to new social media content, or provide time-sensitive marketing material (or a coupon).

The vast majority of people read text messages within of receiving them, so it is a very powerful marketing tool.

SMS marketing text message example
SMS marketing offers additional ways to attract customers.

Who Can Benefit from SMS Marketing?

Companies of all sizes can benefit from SMS marketing. From big corporations to small businesses, SMS allows them to target local audiences without breaking the bank.

Interesting, SMS is the most preferred channel of communication for consumers. It has an average response time of 90 seconds, compared to email (90 minutes).

And because SMS messages are delivered instantly, they don’t cause bounces or other problems associated with email marketing. Instead, the message will reach the recipient as long as their phone is connected to a cellular network.

SMS messages can be as simple as a simple coupon or welcome text. These messages may offer special discounts or reward customers for signing up. They can also remind customers of upcoming appointments or reminders.

It’s important to keep your messages short and to the point, as SMS messages are only 160 characters long.

SMS marketing messages can be delivered to your entire list or to a targeted audience based on purchasing preferences or other behavioral data. For example, a retailer could send an SMS message to customers who have purchased or noted a preference for children’s clothing.

The four core benefits of SMS marketing for your business:

  1. It boosts engagement rates
  2. It builds customer relationships quickly
  3. SMS messages are easy to write compared to email newsletters
  4. Customers prefer SMS messages to email


Not only does SMS marketing offer an immediate response to customers’ questions or concerns, but it is also low-cost compared to email, social, etc.

Unlike voice or face-to-face meetings, SMS can be easily scheduled for a large number of recipients.

This saves time and money for the business owner and allows them to focus on other important areas of the business.

SMS marketing is a great tool for establishing trust with consumers, which can help build customer loyalty and customer engagement. If you’re looking to reach people in real time, texting is the perfect medium for this. It’s easy to manage and send, and it’s a cost-effective way to stay in touch with your customers.

Want to try out SMS marketing but don’t know where to start? CartFox is giving 15 € worth of free credit for new customers so you can try SMS marketing for your business. No coding skills required.

Read more about SMS marketing: