Particularly mobile commerce, or m-commerce, is expanding quickly. SMS marketing is increasingly overtaking email marketing as one of the most popular methods for marketers to spread their messages.
Why? Because compared to almost all other channels, it can cut through noise better.
Imagine accessing the company’s marketing materials without an internet connection. SMS marketing can support you in achieving that.
We’ve partnered with professionals to assist you with SMS marketing that can boost e-commerce sales.
In this article (click to jump to a particular section):
What Is SMS Marketing?
But first, let’s define SMS marketing for those who are not familiar.
SMS marketing sends advertisements via text message. You may SMS your subscriber list with the message, “BOGO only today in store!” or “Come grab your savings.”
SMS marketing primarily involves sharing promotions and other information with existing clients who have permitted you to text them. Obtaining consent to deliver communications is crucial.
We’ve partnered with professionals to assist you with SMS marketing that can boost e-commerce sales.
Top 3 Reasons Why You Should Use SMS as a Marketing Tool
Nowadays, reaching your target audience with your product or service is one of the major marketing problems. Usually, our inbox is overloaded with unread messages. There are so many adverts on our social media accounts that we rarely see anymore. SMS has a benefit in this situation.
1. SMS Marketing Is Intended For Use With Mobile Shopping
According to a recent poll, 46% of adults use their mobile devices 5 to 6 hours daily for personal use.
Because of this, firms must spend money on mobile marketing. Fortunately, since SMS messages are made to be read on mobile screens, they make that simple.
“SMS is perfect for sending messages that need to be delivered immediately, like flash sales and limited-time offers. Most individuals can access their smartphones during their waking hours. Most of the time, it is also difficult to ignore any notification on our phone, even a new text message. You may contact individuals quickly with SMS.
The four core benefits of SMS marketing for your business:
- It boosts engagement rates
- It builds customer relationships quickly
- SMS messages are easy to write compared to email newsletters
- Customers prefer SMS messages to email
2. More Interaction May Result From High Open Rates
People are not only opening their SMS messages but also responding to them.
The regularity of open rates is the main advantage of our client’s experience. Following are the indicators that the message is getting through and will influence return on ad spend (ROAS):
- Strong click-through rates
- Conversion rates
- Channel intimacy
- Attributable revenue numbers
Additionally, SMS messages showed strong connections with customers worldwide, citing a McKinsey personalization study from Periscope. In the US, it was the channel most likely to prompt an “open and read” response.
SMS can assist you in connecting with a highly engaged audience. This may result in greater repeat business and a higher customer lifetime value.
3. Connect With Customers Through The Channel They Prefer
People are not only opening their SMS messages but also responding to them.
The regularity of open rates is the main advantage of our client’s experience. Following are the indicators that the message is getting through and will influence return on ad spend (ROAS):
- Strong click-through rates
- Conversion rates
- Channel intimacy
- Attributable revenue numbers
Additionally, SMS messages showed strong connections with customers worldwide, citing a McKinsey personalization study from Periscope. In the US, it was the channel most likely to prompt an “open and read” response.
SMS can assist you in connecting with a highly engaged audience. This may result in greater repeat business and a higher customer lifetime value.
Want to check out some helpful use cases?
We’ve collected some brands that are leveraging SMS marketing successfully, so you can get an idea about what results you can expect.
How Do SMS Marketing Messages Help?
Now that you know why you should employ SMS marketing, where do you begin? Here is a step-by-step tutorial for sending your first SMS marketing message for e-commerce.
Transactional and broadcast messages are typically the two types of messages you can send to begin interacting with your consumers.
A transactional SMS is a text message is sent as a result of an action. Similar to email, you can program automation of text messages. Customers receive them upon doing a certain activity. It may be signing up for communications, making an online purchase, or going to an event.
Broadcast SMS should be extremely relevant to the customer. This applies even if they are not directly related to a customer’s past behaviour. You can assure their relevance by guiding subscribers through a preference centre. After they opt in, use demographic data to customize your material based on age or geography.
Final note
SMS marketing (sometimes called text-message marketing) is an extremely versatile marketing channel that outperforms e-mail marketing in open rate. Once you’ve legally acquired your customer’s phone number and they comply with your text messaging policy, you can begin to send your customers personalized SMSes.
CartFox offers free credit for the first 300 SMS you send to your clients.
