If you own an e-commerce business, you know that abandoned carts can be a frustrating and costly problem. According to a study by Barilliance, the average online shopping cart abandonment rate is a staggering 69%. That means that more than two-thirds of the time, customers add items to their cart but never complete the purchase.
But what if there was a simple way to recover some of those lost sales? Enter abandoned cart SMSes.
What are abandoned cart SMSes?
Abandoned cart SMSes are text messages that are sent to customers who have added items to their online shopping cart but have not completed the purchase. The purpose of the message is to remind the customer about the items in their cart and encourage them to complete the purchase. These types of messages are often used in e-commerce to help increase sales and reduce abandoned cart rates.
Why are abandoned cart SMSes effective?
There are a few reasons why abandoned cart SMSes are effective at recovering lost sales. First, SMS has a high open rate – around 98%. This means that when a customer receives an abandoned cart SMS, they are likely to read it. Second, SMS is a personal and immediate form of communication. Customers are more likely to take action on an abandoned cart SMS because it feels more urgent and personal than an email. Finally, abandoned cart SMSes can be highly targeted and personalized, which can increase the chances of conversion.
How to use abandoned cart SMSes effectively
There are a few best practices to keep in mind when using abandoned cart SMSes to recover lost sales.
Send the SMS within a few minutes of cart abandonment. The sooner you can remind the customer about their abandoned cart, the more likely they are to complete the purchase.
Personalize the SMS with the customer’s name and the items they left in their cart. This will make the message feel more relevant and personalized, increasing the chances of conversion.
Offer a incentive or promotion to encourage the customer to complete the purchase. This could be a discount code, free shipping, or a limited-time offer.
Include a clear call to action in the SMS. Tell the customer exactly what they need to do to complete the purchase, such as “click here to finish your order.”
Use A/B testing to determine the most effective abandoned cart SMS strategy for your business. This might include testing different subject lines, messages, and offers to see what works best.
Examples of abandoned cart SMSes
Here are five examples of abandoned cart SMSes:
“Hi [customer name], we noticed you left some items in your cart. Don’t forget to complete your order and get 10% off with code FINISHNOW. Click here to finish your order: [link]”
“Hey [customer name], it looks like you left some items in your cart. Don’t miss out on these great products – finish your order now and get free shipping. Click here to complete your purchase: [link]”
“Hello [customer name], we noticed you left some items in your cart. If you complete your purchase within the next hour, you’ll get a special bonus gift with your order. Click here to finish your order: [link]”
“Hi [customer name], we don’t want you to miss out on the items in your cart. Complete your purchase now and get a $10 credit for your next order. Click here to finish your order: [link]”
“Hello [customer name], it looks like you left some items in your cart. Don’t let them get away – complete your purchase now and get a free upgrade to expedited shipping. Click here to finish your order: [link]”
But what about GDPR?
Sending abandoned cart SMS messages to customers is generally considered to be legal under the General Data Protection Regulation (GDPR) as long as the SMS messages are sent with the proper consent of the recipients. In order to be GDPR-compliant, the SMS message must be sent only to individuals who have explicitly agreed to receive marketing communications from your organization via SMS. The SMS message must also clearly describe the nature of the communication, and it must provide a way for the recipient to opt out of receiving further SMS messages. Additionally, the SMS message must not be sent to individuals who have previously opted out of receiving marketing communications from your organization. If you are uncertain about the legality of abandoned cart SMS messages under the GDPR, contact our CartFox team and we’ll be happy to advise you.
Conclusion
Abandoned cart SMSes are a simple and effective way to recover lost sales and boost e-commerce revenue. By sending targeted and personalized SMS messages to customers who have abandoned their cart, you can remind them about their purchase and encourage them to complete the sale. With a high open rate and a personal, immediate nature, SMS is an excellent channel for abandoned cart recovery. Give abandoned cart SMSes a try and see how they can help your business.
Whether you own a small boutique shop or a large multinational online store, you can try CartFox abandoned carts solution and get the first 300 SMSes for free.
