Branded URLs in SMS Marketing: Why & How to use them

If you are looking for a way to boost your SMS marketing campaigns, you might want to consider using custom URLs. Custom URLs are branded links that use your own domain name instead of a generic one. This way, your recipients can easily recognize your brand and trust your messages.

In this blog post, we will explain what custom URLs are, how they can benefit your SMS marketing, and how you can create them using CartFox.

What are Custom URLs?

Custom URLs are shortened links that use your own domain name instead of a generic one. For example, instead of sending a link like, you can send a link like

Custom URLs have several advantages over generic short URLs:

  1. They increase brand awareness and recognition. Your recipients can easily identify your brand and associate it with your messages.
  2. They build trust and credibility. Your recipients are more likely to click on a link that looks familiar and trustworthy than on a link that looks random and suspicious.
  3. They improve click-through rates and conversions. According to a study by Rebrandly, branded links have a 39% higher click-through rate than generic short URLs.

How to Use Custom URLs in SMS Marketing

Custom URLs can be used for various purposes in SMS marketing, such as:

  1. Promoting offers and discounts. You can send custom URLs that lead to landing pages with exclusive deals or coupons for your products or services.
  2. Sharing content and resources. You can send custom URLs that lead to blog posts, videos, ebooks, or other valuable content that your audience might be interested in.
  3. Collecting feedback and reviews. You can send custom URLs that lead to surveys, forms, or review platforms where your customers can share their opinions and experiences with your brand.
  4. Driving traffic and sales. You can send custom URLs that lead to your website, online store, or app where your customers can browse and buy your products or services.

CartFox offers an inexpensive branded URL solutions that are tailored for both small & large online businesses.


Custom URLs are a great way to enhance your SMS marketing campaigns and increase your brand awareness, trust, and conversions. With CartFox, you can easily create and send custom URLs that match your domain name and brand identity. Try CartFox for free today and see the difference for yourself!

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