A custom sender name is a unique identifier that shows up as the source of a text message. It lets you replace the default sender name with a name that matches your brand or business. A custom sender name is different from generic sender names, like a short code or phone number (or the default CartFox sender name), because it helps you create a recognizable and memorable identity for your SMS communications.
A sender name can make a huge difference in how customers respond and how much return on investment (ROI) you get. On average, businesses that use the CartFox sender name get an amazing 8,000% ROI. That means they make a lot of money, thanks to CartFox’s innovative solutions. But there is always a way to make it even better, because some customers don’t know what the CartFox sender name means and they don’t connect it with their favorite store. This can make them miss out on opportunities to finish their orders or click on important SMS marketing links.
To solve this problem and unlock the full power of SMS marketing, businesses should use a custom sender name. A custom sender name lets you build your brand identity and earn your customers’ trust, which leads to higher conversion rates.
MegaPelican's 50% jump in one day
The true impact of implementing a custom sender name is beautifully exemplified by the incredible success story of MegaPelican, an online store that experienced tremendous growth after making this seemingly small change. Prior to adopting a custom sender name, MegaPelican grappled with an average of 60 abandoned carts per day—a considerable hurdle impeding their growth potential. However, with the introduction of a personalized sender name, MegaPelican witnessed a staggering transformation. In just one day, the number of abandoned carts nearly doubled, signaling a remarkable surge in customer engagement and interest.
MegaPelican’s triumph is not an isolated case. Countless businesses have reaped the rewards of employing custom sender names to fortify their online presence and drive conversion rates. By incorporating a familiar sender name associated with their brand, businesses establish trust and recognition among customers, fostering an emotional connection that encourages repeat purchases and brand advocacy.
CartFox offers different pricing plans for custom sender names, making them available to all tiers of online stores.
Furthermore, a custom sender name presents a unique opportunity for businesses to reinforce their brand identity. With careful selection, companies can align their SMS marketing efforts with their overall brand messaging, crafting a seamless and unforgettable experience for customers. Consistency across all touchpoints plays a pivotal role in shaping customer perception and nurturing enduring relationships.
While the importance of a custom sender name is undeniable, businesses should also consider the practical aspects of implementing this feature. CartFox comprehends the diverse needs and budgetary limitations of different businesses, which is why they offer flexible pricing options. With CartFox, businesses can avail themselves of the default sender name at no extra cost, allowing them to experience the benefits of SMS marketing without any financial strain. However, for those seeking to unlock the full potential of their brand, the option to utilize a custom sender name is readily available.
In conclusion, CartFox empowers online businesses of all sizes to harness the power of SMS marketing through its versatile sender name options. While the default CartFox sender name yields impressive results, embracing a custom sender name presents an opportunity for exponential growth and heightened customer engagement. MegaPelican’s awe-inspiring success story serves as a compelling testament to the transformative impact of a personalized sender name. By aligning SMS marketing efforts with brand identity and establishing customer trust, businesses can drive conversions, reduce cart abandonment, and nurture long-term customer loyalty. With CartFox, the journey to online success is paved with personalized experiences and lucrative outcomes.